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CF.

Enterprise sales leadership that inspires trust

Enterprise
Sales Leader

I'm Chris French, enterprise business development director with 20+ years scaling enterprise SaaS revenue for localization, communications, and recruitment technology — through rigorous, MEDDPICC-led qualification and C-level value messaging.

Connect on LinkedInSee how I sell
Portrait of Chris French

Based in Edinburgh

Open to SaaS & PaaS conversations ↗

0+

Years enterprise SaaS sales

£0.0M

ACV generated at CloudCall

0%

Best year, against target

0+

Enterprise accounts managed

Sales leadership across

AcoladFounding Enterprise BDD, Lia Go
LokaliseEnterprise Account Executive
CloudCallPrincipal Enterprise Sales Consultant
TriSysSales Executive & Account Manager

Methodology

Every deal, qualified the same rigorous way.

MEDDPICC isn't a checkbox exercise — it's how I structure discovery, build the value case, and know a deal is real before it's forecast. Eight disciplines, applied to every enterprise cycle.

M
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Explore the full framework

Sector depth

Enterprise SaaS across four technology ecosystems.

Two decades of quota-carrying experience spans localization, communications, and the recruitment technology stack — each with its own buying committee and value drivers.

ReTriSys Business Software

Recruitment

Built and converted enterprise pipeline within the recruitment industry, selling ATS/CRM solutions to in-house talent acquisition teams and consultancies through tailored, consultative demonstrations.

150+

Client accounts managed

ATDMC Software Solutions

ATS / CRM

Specialist in CRM and Accounts solutions as a Sage Business Partner, managing key accounts for SME and mid-market clients with a consultative, needs-first approach.

122%

Average monthly attainment

CoCloudCall

Communications

Principal Enterprise Sales Consultant for CloudCall's UCaaS and integrated cloud communications platform — VoIP, contact centre, CRM-integrated telephony — across Recruitment, Financial Services, Charities, and B2B.

£4.3M

ACV generated

LoLokalise & Acolad

Localization

Enterprise SaaS localization — from Enterprise Account Executive at Lokalise to founding Enterprise Business Development Director for Acolad's AI-first, self-service platform, Lia Go.

112%

2026 target attainment (YTD)

Building your next enterprise motion, Edinburgh-based, remote-ready.

Whether it's MEDDPICC adoption, a fractional sales leadership conversation, or scaling a founding enterprise motion from zero — let's connect.

Connect on LinkedInEmail chris@uniflash.co.uk